Venue: The Kings Arms, Salford, M3 6AN
Ticket available on Eventbrite:
While publicising the show I was re-tweeted by Matt Mullenweg!
Make sure to capitalize the P! 😆
— Matt Mullenweg (@photomatt) July 4, 2018
I was prepping 15 minutes on how I'd used WordPress to publish a podcast when I realised what I had was quite funny but not very technically hardcore. Was my knowledge of WordPress enough for a tech savy audience? Was I glossing over the cracks in my knowledge with gags? Of course it didn't have to be funny, I was probably over analysing, and on the day it was fine.
I went back a few months later and a half hour talk on my experience of building WordPress websites commercially. Again is wasn't intend to be funny, but I couldn't help it. That's when I thought there might be a show in it. Sharing my feelings on the culture of constant updates, and making it funny. I've created bucket loads of websites using WordPress for all different manner of clients, but it never occurred to me to attempt to combine that with my comedy storytelling. So in a nutshell that's the new show - Confessions of a WordPress fanatic! at the Greater Manchester fringe. Not a duffel coat in sight.
Google Analytics reports feedback what's happening on a website, what people are looking at and responding to. How long they stay engaged, and if they connect...becoming a customer or a fan. You can even see it in real time.
For that particular website, we added some recent case studies and removed technical jargon. By doing that we changed the language - the website's voice - and added relatable stories (short case study videos) to draw people in and acquire new customers.
It covers the same ground as analytics, but with less artificial intelligence. It's for humans instead of websites. It's all about understanding your audience. How to stay engaged and avoid attention span 'bounce rate', and the language we use tell stories and connect with others. Again, all in real time. I guess you might call it the discussion points we have as 'human analytics'.
The feedback since I started running these sessions in 2015 has been great. Together with the help of the Business Growth Hub it's evident that business leaders across the North West are really keen to integrate this kind of skills workshop into their own team training programmes.