Choosing to put comedy, illustration and my other disciplines on one website might sound obvious, but it was actually a really tough decision.
The term ‘jack of all trades’ is a phrase that has bugged me for years. I know it’s negative connotations and consider myself an optimist, but I’ve always thought I was one. A ‘jack of all trades…and master on none’. My thinking has been perhaps inherited from the previous generations. The received wisdom that focusing on one career to become an expert over time was the best way forward, and taking an interest in a few different things diluted time, effort and commitment .
Since going freelance as a designer and pro as a comedian I didn’t want a design client knowing I did comedy in case they thought I didn’t take the work seriously, or a comedy promoter to know that I did graphic design. I was terrified of not being seen as professional.
Old beliefs are very hard to shake. I previously had five different websites. One for comedy, one for design and illustrations, and more recently a podcast and training workshops. Each of these things had it’s own orbit and audience, with rare overlapping exceptions.
The fear of confusing people with ‘multi disciplines’ and not being able to answer the ‘what do you do’ question’ in less than four sentences was (and still is) a bugbear. However, I’ve known for years that diversity and adaptability are key to survive, and something just clicked. Listening to technology podcasts, reading Seth Godin books. Learning more about applied improv in my podcast. Finally something clicked and I’ve broken my old programming.
So here are ‘all my eggs – in one basket’. Better for me, better for google SEO and as I’m finding, people who come looking for one thing and find another and spend a bit of time on my website looking around. Isn’t the the point of a good website?