Podcast: Adam St John Lawrence | Improvisation for Innovation
Adam is a customer experience consultant with a background in stand up comedy and psychology.
"We are going to break your ideas". Adam uses improv theatre techniques to drive design and innovation and is the co-initiator of the world's largest service innovation event, the 48 hour Global Service Jam.
In this interview we discuss how Adam brings his skills in theatre, marketing and design together with improvisation. Using the 'yes and' in service design, showing client's how to embrace uncertainty, understand the world they sell to and deliver a better product and service. We touch on the subjects of conformation bias, big ideas versus cheap experiments and allowing flexibility within structure.
The handicraft of emotion
Treating design prototypes as offers
The iterative stages of innovation & customer centric innovation
Removing risk in product design
Using improv to generate ideas, break them and get better questions
"We've got this idea, how do we sell it?" - understand the world you're selling to.
Confirmation bias. Defending our own ideas and getting precious about them...
ideas generated by a group are my readily accepted.
Get up and try stuff, get your hands dirty and enjoy the uncertainty
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