How does that work? After an introductory talk there's a big blank schedule of events board - waiting to be filled.

Those keen to give a talk complete a description card and stick it the board. As this event proved, very quickly there was a diverse and interesting amount of talks to attend across the day.

I've attended similar formatted events in the USA, at the annual ComedySportz improv championship. During a week of workshops and entertainment) there's an 'open space' which is very similar in format. The idea of a full day of this locally piqued my curiosity.

It was easy to understand the ethos of the event, and MeasureCamp Manchester was well organised. It's not only for those keen to get up and talk, but also to encourage those who've never given a talk. It's an opportunity to to seize the chance to give their first ever bit of public speaking, workshop or discussion.

As I found out, a group of data analytics techy folks set up MeasureCamp in 2012. They  wanted to run a local community event and it took off. MeasureCamps are now held in over a dozen cities, all over Europe plus Hong Kong and Australia.

I think the 'unconference' format is a brilliant concept too. A speaking event with no traditional hierarchy or barrier to entry, encouraging anyone who has an idea they are passionate about.  The presentations do not need to be polished, there's no guarantee of full audience. Attendees will vote with their feet. However as this event proved, with this well curated day, the fear of 'what if no one comes to my talk!' doesn't arise.

Improv for Creative Thinking

MeasureCamp is designed for the digital and analytics community though I thought it felt broader. There was much discussion here about modern work culture. I attended some great talks, including a discussion on freelancing and a talk on impostor syndrome. I also gave two talks on how improvisation skills is  used as a tool for creative thinking. A shortened version my Google Digital Garage in 2018 sessions, and they were well received.

Of course there's a strong element of improvisation to the MeasureCamp Unconference format. When I deliver an improv workshop, I explain how improvisation is about being present and creative within set of constraints of a game.  One of the organiser, Paul  suggested I pinned my session on the board at the beginning of the day, which I did. Improv is great for learning, and it's also a good motivator. By sticking my session at the beginning of the day it could provide a little confidence boost to anyone attending who had an idea for a but not yet committed to it.
It would have been an ideal place to promote my book,  but one of the stipulations is that there is no hard sell by speakers, and rightly so.

MeasureCamp Manchester was a fun learning experience and a great networking opportunity. I've even considered offering to volunteer for next year's event (if I have the time and commitment it requires) I''ll certainly be getting in early for a ticket!

Useful Links

• Event - MeasureCamp Manchester
• Book - Present Yourself!: An illustrated guide to speaking in public and building confidence by John Cooper
• Book - Humor That Works by Andrew Tarvin
• Book- Improv-ing Agile Teams by Paul Goddard
• Podcast - Bring a Brick - using improve in the workplace
• Venue - ETC Venues
• The Candidate
• PRWD
• Usabilla
• Observe Point
• Content Square

The post MeasureCamp Manchester appeared first on John Cooper.

That might sound like an odd thing to say - but the more I thought about it the more the comparison holds up.

Google Analytics reports feedback what's happening on a website, what people are looking at and responding to. How long they stay engaged, and if they connect...becoming a customer or a fan. You can even see it in real time.

For that particular website, we added some recent case studies and removed technical jargon. By doing that we changed the language - the website's voice - and added relatable stories (short case study videos) to draw people in and acquire new customers.

I used this metaphor again this week quite fittingly, at my first workshop at the Google Digital Garage in Manchester. They were really supportive in providing me with a space to lead my all elbows 'Present Yourself!' comedy workshop, which mixes stand up comedy with presentation skills, team games, improv, public speaking tips and interpersonal skills all rolled together.

It covers the same ground as analytics, but with less artificial intelligence. It's for humans instead of websites. It's all about understanding your audience. How to stay engaged and avoid attention span 'bounce rate', and the language we use tell stories and connect with others. Again, all in real time. I guess you might call it the discussion points we have as  'human analytics'.

Human Analytics (in front of an audience) :

• Audience. Make eye contact with them, this will give you all the data you'll need.
• Behaviour. Be aware of your body language, relax and be comfortable.
• Engagement. If what you're saying isn't working experiment off script with a different approach  -this is where the scary fun learning happens.
• Acquisition. Don't try too hard to be funny. Just be yourself. Let your audience, or customers, come to you.

The feedback since I started running these sessions in 2015 has been great. Together with the help of the  Business Growth Hub  it's evident that business leaders across the North West are really keen to integrate this kind of skills workshop into their own team training programmes.
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The Festival has been running for 8 years and brings researchers into local pubs all over the UK to get people interested in science, in this case machine thinking, extreme engineering and big data. Now I'm no scientist and a comedian as opposed to presenter  -the nearest I get to science is Doctor Who or reading Douglas Adams novel. However my geek credentials and curiosity served me well, even if the audience preferred hard research over warm up jokes, I was just the messenger.

Social media was big and #pintofscience trended on Twitter during the live events (there were 21 in Manchester alone!) When organiser Becky took a photo of myself and the other professors, we all put our drinks down out of shot - until she reminded us that it was the pint of Science Festival and drinks in hand were preferred!

Highlights for me were Professor Steve Furber's Spinnaker Project. He had worked on the BBC Micro and Archimedes computers which filled my with nostalgia. Dr Mostafa Nabawy and his bio-inspired micro robots. Making tiny spiders that jump and flies that fly sounded like a Sci-fi disaster movie waiting to happen. Dr Katie Druce's talk on 'what people mean when they say they don’t sleep' and how it can be monitored was as clever as it was easy to understand, using fitbits to monitor activity at night in the bedroom (SLEEPING!). Also I particularly enjoyed ProfessorDavid Berezan's Sounds of the sea, which uses real time data from sea buoys to create a dynamic soundscape. The combination of data, process and improvisation to create a hypnotic nautical composition pressed all of my buttons, and it was no surprise when we chatted that we are both fans of Delia Derbyshire and the BBC radiophonic workshop.

Big thanks to Becky Dodd and all the organisers at the University of Manchester for letting me share the stage, and for keeping me watered with some very good cider courtesy of the Beer Nouveau venue.

Micro Drones are here to take over the world!

Links

• Pint of Science Festival
• Professor  FurberSteve 
• Dr Mostafa Nabawy 
•  Dr Katie_Druce 
• Professor David Berezan | NOVARS Research Centre
• Beer Nouveau
• Radiophonic Workshop

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I'm at the halfway point and already seeing benefits. From practical networking to personal effectiveness and growth hacking.   Here are a handful of thoughts on what I've taken so it so far.

A timely kick in the pants.
Naturally, being self employed means I have to  be proactive, and speculative. With all the goodwill in the world, bad habits can creep into work patterns over time, my work patterns. The very nature of opting to go on a course to grow my business, creating a new 'business model canvas' is healthy. Being asked questions that poke at the corners of where I want to go with my niche ' stand up comedy techniques for presenting and public speaking'  training is a very welcome and invited kick in the pants.

Better networking.
Delivering training on presenting and public speaking skills using techniques from my experience in stand up comedy, is a bit niche and a bit of a mouthful to explain concisely. I've always found networking a challenge not because of a lack of confidence, actually the opposite. I'm happy to talk and listen, but always found follow ups quite low. Learning that potential clients are more likely to look online for the kind of training I provide took the impetus off attending live events where I wasn't speaking.
The advantage of the focused nature of the Spark 2 Scale programme is, I find,  that I'm in the room with other business minds eager to grow. That common goal really helps.  Like me they're looking to pick up skills, and of course the best business offers are made when you're not looking for them.

Thinking big.
The anticipation of having a growth strategist look over my new business plan with a fine tooth comb and a big red pen was a bit daunting. Despite recent successes, it was outside of my comfort zone, and some of my hidden worries (impostor syndrome or feeling like an amateur) were threatening t show themselves.
Wonderful then to sit down and have all that negative thinking evaporate as my adviser shared my enthusiasm for what I was doing and it's growth potential. Helping open doors, look at big goals and point out flaws in a way that was practical and constructive.

Prep for the next step.
I've three new projects lined up, and as I'm writing this blog. Both leads came from the preparation I put in before starting the programme. I don't want it to sound like bragging. ( I'm currently reading the book 'How to toot your own horn without blowing it' - Peggy Klaus). However once I'd signed up to the course I wanted to have clarity about my outcomes. Updating the website, re-writing  marketing content and polishing my elevator pitch, the little jobs that get pushed back received the extra attention they deserved and got results.

Supportive and sharing.
I'm aware through the many books I've read that business is people. Whatever the size. I'm influenced by my environment and the people I choose to work with. I shouldn't have been surprised when the second masterclass was on personal effectiveness.  Clapping my hands under the table when the handouts touched on the 'the map is not the territory' one of my favourite phrases about planning and adapting to change.
Spark 2 Scale has provided an inspiring environment for my business goals and I'm glad to be part of it.

Links:
The Business Growth Hub

The post Training the trainer. Growing with the business growth hub. appeared first on John Cooper.

On the 14th November I was invited by community business organisation Power to Change to deliver a break out session at the Locality Convention in Manchester. If you were there, hello! Public speaking   workshop. storytelling workshop  

Big thanks to Claire and the team at Power to Change for inviting me along. It was really quite inspiring to be around so many community leaders, people who 'get things done' for the betterment of their local communities.

The session was about providing practical techniques that would get their voices heard at local authority level,  to gain funding for their projects. It was a bit whistle stop as I tried to cram in a lot from what I've learned over the years;  being confident and comfortable speaking and sharing to developing empathy in a narrative.  I was  aware these attendees probably had their own story to tell, and indeed they did.  Everyone I spoke to over the afternoon and evening reception had an incredible story to tell. Choices they had made, often selflessly,  to make things better for those around them. Events they had made happen, goals achieved or journeys that had just begun with a sentence along the lines of  "...so I quit my regular job to go do this instead".

The strength of character in the room was tangible ( I even shared a bit of my own story)  and I was pretty humbled at the end of the session when co-organiser Charlotte showed me the feedback from attendees while I sold some of my books.

Power to Change put on a great evening reception, highlighting the history of community business with a book launch and a play  by the Manchester Shakespeare Company.

Not a bad way to spend my birthday.

Excellent workshop on telling your story led by @JohnCooper_uk, Charlotte and Clare #Locality17 pic.twitter.com/7n08SMxdEJ

— DewsburyParkMansion (@DewsParkMansion) November 14, 2017

Amazing workshop @JohnCooper_uk thank you for making the storytelling so much fun... @Locality17 pic.twitter.com/kpBDQ0MrXZ

— Hero (@CoalvilleHero) November 14, 2017

• Find out more about training  with John.
• Get in touch.

Links:

• Locality
• Power to change

workshops for community businesses. training for community business. 

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The term 'jack of all trades' is a phrase that has bugged me for years.  I know it's negative connotations and consider myself an optimist, but I've always thought I was one. A 'jack of all trades...and master on none'.   My thinking has been perhaps inherited from the  previous generations. The received wisdom that focusing on one career to become an expert over time was the best way forward, and taking an interest in a few different things diluted time, effort and commitment .

Since going freelance as a designer and pro as a comedian I didn't want a design client knowing I did comedy in case they thought I didn't take the work seriously, or a comedy promoter to know that I did graphic design.  I was terrified of not being seen as professional.

Old beliefs are very hard to shake.  I previously had five different websites. One for comedy, one for  design and illustrations, and more recently a podcast and training workshops.  Each of these things had it's own orbit and audience, with rare overlapping exceptions.

The fear of confusing people with 'multi disciplines' and not being able to answer the 'what do you do' question' in less than four sentences was (and still is) a bugbear.  However, I've known for years that diversity and adaptability are key to survive, and something just clicked. Listening to technology podcasts, reading Seth Godin books. Learning more about applied improv in my podcast. Finally something clicked and I've broken my old programming.

So here are 'all my eggs -  in one basket'. Better for me, better for  google SEO and as I'm finding, people who come looking for one thing and find another and spend a bit of time on my website looking around. Isn't the the point of a good website?

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