Venue: The Kings Arms, Salford, M3 6AN
Ticket available on Eventbrite:
https://www.eventbrite.co.uk/e/confessions-of-a-wordpress-fanatic-tickets-50782649271

While publicising the show I was re-tweeted by Matt Mullenweg!

Make sure to capitalize the P! 😆

— Matt Mullenweg (@photomatt) July 4, 2018

Confessions of a WordPress Fanatic

In early 2017 I attended 'MWUG', or Manchester WordPress users group to give it it's full name. I met a bunch of lovely people including Mike Little, one of the core developers of WordPress. I was surprised. I thought anyone involved the creation  of WordPress must live in some kind of sun drenched villa on a mountain side in Silicon Valley. How wrong I was.

Mike was the really welcoming chair of the group, and they were on the lookout for people to give talks at their meet ups. Despite just arriving I offered. I'd been using WordPress since 2010. Despite a terrible memory I know that because WordPress helpfully releases a new theme design named after the year, every year, and I started with 'TwentyTen'. Also being a comedian I'll take any chance to get in front of a new audience.

I was prepping 15 minutes on how I'd used WordPress to publish a podcast when I realised what I had was quite funny but not very technically hardcore. Was my knowledge of WordPress enough for a tech savy audience? Was I glossing over the cracks in my knowledge with gags? Of course it didn't have to be funny, I was probably over analysing, and on the day it was fine.

I went back a few months later and a half hour talk on my experience of building WordPress websites commercially. Again is wasn't intend to be funny, but I couldn't help it. That's when I thought there might be a show in it. Sharing my feelings on the culture of constant updates, and making it funny. I've created bucket loads of websites using WordPress for all different manner of clients, but it never occurred to me to attempt to combine that with my comedy storytelling. So in a nutshell that's the new show - Confessions of a WordPress fanatic! at the Greater Manchester fringe. Not a duffel coat in sight.

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That might sound like an odd thing to say - but the more I thought about it the more the comparison holds up.

Google Analytics reports feedback what's happening on a website, what people are looking at and responding to. How long they stay engaged, and if they connect...becoming a customer or a fan. You can even see it in real time.

For that particular website, we added some recent case studies and removed technical jargon. By doing that we changed the language - the website's voice - and added relatable stories (short case study videos) to draw people in and acquire new customers.

I used this metaphor again this week quite fittingly, at my first workshop at the Google Digital Garage in Manchester. They were really supportive in providing me with a space to lead my all elbows 'Present Yourself!' comedy workshop, which mixes stand up comedy with presentation skills, team games, improv, public speaking tips and interpersonal skills all rolled together.

It covers the same ground as analytics, but with less artificial intelligence. It's for humans instead of websites. It's all about understanding your audience. How to stay engaged and avoid attention span 'bounce rate', and the language we use tell stories and connect with others. Again, all in real time. I guess you might call it the discussion points we have as  'human analytics'.

Human Analytics (in front of an audience) :

• Audience. Make eye contact with them, this will give you all the data you'll need.
• Behaviour. Be aware of your body language, relax and be comfortable.
• Engagement. If what you're saying isn't working experiment off script with a different approach  -this is where the scary fun learning happens.
• Acquisition. Don't try too hard to be funny. Just be yourself. Let your audience, or customers, come to you.

The feedback since I started running these sessions in 2015 has been great. Together with the help of the  Business Growth Hub  it's evident that business leaders across the North West are really keen to integrate this kind of skills workshop into their own team training programmes.
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The post What do Google analytics and stand-up comedy have in common? appeared first on John Cooper.

Late last year I took part in their 'Spark 2 Scale' programme -  to help grow my own business, and it's been a real boost for my networking and marketing. So it only made sense then for me to then approach them at the end  and offer the service they'd helped me develop in return.

The idea for 'Present Yourself!' was born out of the stand up comedy class I had been  teaching, and has slowly 'iterated' from there over the last 2 years. Slowly adding in 'bits' from other disciples such as personal development,  solo improvisation and side coaching, and clarifying what it is - and what it isn't.  It's great finally see growth myself, the help running the event the feedback on the day was incredibly rewarding.

Stand up comedy workshop for presenting and storytelling in business

Feedback from the event:

"I came away with more confidence, and an understanding that I can talk about topics that I'm passionate about in a way to engage the audience without losing them ... probably one of the most rewarding growth hub events and totally valuable use of my time."

"Brilliant – straight away comfortably out of my comfort zone!"

"Really enjoyable. Got a lot from it. Hope to implement in my workplace."

"It will push tour boundaries, but well worth it."

"Amazing use of 3 hours to develop confidence & presentation skills."

Links

• The Growth Company
• Workplace

The post Building Confidence Through Comedy appeared first on John Cooper.

I'm at the halfway point and already seeing benefits. From practical networking to personal effectiveness and growth hacking.   Here are a handful of thoughts on what I've taken so it so far.

A timely kick in the pants.
Naturally, being self employed means I have to  be proactive, and speculative. With all the goodwill in the world, bad habits can creep into work patterns over time, my work patterns. The very nature of opting to go on a course to grow my business, creating a new 'business model canvas' is healthy. Being asked questions that poke at the corners of where I want to go with my niche ' stand up comedy techniques for presenting and public speaking'  training is a very welcome and invited kick in the pants.

Better networking.
Delivering training on presenting and public speaking skills using techniques from my experience in stand up comedy, is a bit niche and a bit of a mouthful to explain concisely. I've always found networking a challenge not because of a lack of confidence, actually the opposite. I'm happy to talk and listen, but always found follow ups quite low. Learning that potential clients are more likely to look online for the kind of training I provide took the impetus off attending live events where I wasn't speaking.
The advantage of the focused nature of the Spark 2 Scale programme is, I find,  that I'm in the room with other business minds eager to grow. That common goal really helps.  Like me they're looking to pick up skills, and of course the best business offers are made when you're not looking for them.

Thinking big.
The anticipation of having a growth strategist look over my new business plan with a fine tooth comb and a big red pen was a bit daunting. Despite recent successes, it was outside of my comfort zone, and some of my hidden worries (impostor syndrome or feeling like an amateur) were threatening t show themselves.
Wonderful then to sit down and have all that negative thinking evaporate as my adviser shared my enthusiasm for what I was doing and it's growth potential. Helping open doors, look at big goals and point out flaws in a way that was practical and constructive.

Prep for the next step.
I've three new projects lined up, and as I'm writing this blog. Both leads came from the preparation I put in before starting the programme. I don't want it to sound like bragging. ( I'm currently reading the book 'How to toot your own horn without blowing it' - Peggy Klaus). However once I'd signed up to the course I wanted to have clarity about my outcomes. Updating the website, re-writing  marketing content and polishing my elevator pitch, the little jobs that get pushed back received the extra attention they deserved and got results.

Supportive and sharing.
I'm aware through the many books I've read that business is people. Whatever the size. I'm influenced by my environment and the people I choose to work with. I shouldn't have been surprised when the second masterclass was on personal effectiveness.  Clapping my hands under the table when the handouts touched on the 'the map is not the territory' one of my favourite phrases about planning and adapting to change.
Spark 2 Scale has provided an inspiring environment for my business goals and I'm glad to be part of it.

Links:
The Business Growth Hub

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