While helping a business client increase traffic to their website, I remarked how their Google Analytics marketing reports weren’t so different from taking a stand up comedy skills workshop.

That might sound like an odd thing to say – but the more I thought about it the more the comparison holds up.

Google Analytics reports feedback what’s happening on a website, what people are looking at and responding to. How long they stay engaged, and if they connect…becoming a customer or a fan. You can even see it in real time.

For that particular website, we added some recent case studies and removed technical jargon.… Continue Reading